While getting up and running with a paid search account is relatively simple, effectively and efficiently running paid search campaigns can be quite complex and time intensive. (lawyerist.com)
For paid search campaigns, you can do this by building audiences off of a piece of content and then tracking what happens to those audiences. (thenextweb.com)
As with paid search campaigns, display ads charge whenever someone clicks on your ad. (lawyermarketing.com)