The phrase "pain points" refers to problems or challenges that someone is experiencing, which are causing them distress or difficulty. It usually refers to specific issues that need to be addressed or resolved. Full definition
«We always look for pain points for clients or something that doesn't feel quite right,» he says. (canadianbusiness.com)
One of the biggest pain points for businesses in need of a patent application is the unpredictable nature of hourly billing. (smcarthurlaw.com)
Smarter Wi - Fi is one of those seemingly small features that can make a big difference by eliminating a major pain point in day - to - day use. (tomsguide.com)