The phrase "pink aisle" refers to a specific area in stores, usually toy stores or department stores, where toys and products traditionally marketed towards girls, such as dolls, dresses, and beauty items, are displayed. Full definition
Only today did I go to a major toy retailer to find as I wandered down an entire pink aisle all that was on offer was fairy wings, microphones, dolls and that's your lot. (ababyonboard.com)
My house may be filled with more Legos and cars than dolls, but that doesn't mean that I have not walked down that pretty pink aisle in Target (which happens to be where you can find these dolls for $ 16.99 each!) (thisseasonsgold.com)
Industry insiders laughed at the engineering toy for girls, but its inventor was determined to change the landscape of the «pink aisle.» (entrepreneur.com)