Among the most important are providing information from credible sources at points of decision, presenting information so as to minimize the cognitive effort needed to make an informed choice, and providing credible quality assurance that adopters will actually get the promised benefits (Vandenbergh et al 2010, Wolske and Stern in press). (environmentalresearchweb.org)
Nobody is responsible for what he could not know, or be, or do: yet to sin is to continue in self - will and self - love at those many points of decision in which, for a normal person, one's outlook and action ought to reach far beyond himself. (religion-online.org)