Analysts fear the company is approaching a point of saturation in the U.S. market where it can no longer sign up new subscribers at a pace that justifies the company's stock price. (finance.yahoo.com)
It is not uncommon for any marketing message to eventually saturate, BUT you can delay reaching the point of saturation by constantly testing. (simpson-direct.com)
And I think I hesitated because I reached a point of saturation. (nofearoffashion.com)