It's a direct result of the company's ability to think and act like one of its larger, more powerful competitors. (inc.com)
It's a very slick, very powerful competitor device. (pocket-lint.com)
The authors hypothesized that because real objects afford genuine actions (i.e., grasping) they should be more powerful competitors for attention than 2 - D or 3 - D images of the same objects (which do not allow grasping). (sciencedaily.com)