about the temptation to be right, or the crass need to be on the winning side of an argument, but it was just too powerful a lure. (redeeminggod.com)
Narodick's vow to market only the finest software under the Edmark name was a powerful lure for an award - winning educational - software auteur named Donna Stanger. (inc.com)
While sight is typically the strongest draw for consumers (specifically the sight of color, especially red), smell is also a powerful lure, a fact that's not lost on brick - and - mortar retailers. (entrepreneur.com)