The claim was widely questioned, and the Trump campaign later said that it didn't rely on psychographic data from Cambridge Analytica. (washingtonpost.com)
Recent reports have revealed how Cambridge Analytica, a U.K. - based company owned by an enigmatic billionaire and led at the time by candidate Donald Trump's key adviser Steve Bannon, used psychographic data from Facebook to profile American voters in the months before the 2016 presidential election. (hanfordsentinel.com)
Cambridge executives have offered conflicting accounts about the use of psychographic data on the campaign. (nytimes.com)