Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly. (blog.hubspot.com)
Using psychographic data in marketing isn't a brand - new concept, especially in outbound marketing methods. (blog.hubspot.com)
An ex-contractor from the data analytics firm, which uses psychographic profiling to change behaviour, revealed to The Observer on Sunday that the company had accessed profile data on more than 50 million Facebook users, which it used for to help bolster Donald Trump's presidential campaign in 2016. (secnews24.com)