He hired the company to develop psychological profiles of voters. (guardianlv.com)
That information was then used by Cambridge Analytica to build psychological profiles of voters in the United States and others. (nytimes.com)
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser, was one of the earliest customers of Cambridge Analytica, which it hired specifically to develop psychological profiles of voters with data harvested from tens of millions of Facebook profiles, according to former Cambridge employees and company documents. (nytimes.com)