The study suggests that most bottled - water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy and consume particular products. (sciencedaily.com)
There is no doubt that advertising, as a special industrialized language of persuasion aimed at researched psychological vulnerabilities of a mass audience, cut off from traditional trusted sources of advice, is successful. (religion-online.org)
Fascinated with psychological vulnerability, Karla Black's innovative sculptural installations are rooted in feminism and combine traditional art - making with modern materials, writes Matthew Cain. (channel4.com)