I won't get into the social psychology of it for you, but this fact actually aids in keeping a person clinging to faith (in anything) to help stave off their impulses. (religion.blogs.cnn.com)
Well, Buzzfeed has put a lot of energy into figuring out the psychology of you, for one. (inc.com)
But I'm with you on the psychology of it, I like to invest more consistently over time. (dividendsdiversify.com)