It is the most public face of your company. (petbusiness.com)
It makes sense, says Varghese, that the best way to get shareholders to transfer their loyalties down the road is to have the trusted public face of the company hand - pick his replacement. (canadianbusiness.com)
Granted, this is something unique to the gaming industry, with figureheads and suits often the representative public face of the company, whether through E3 press conferences, gaming launch events, or the like, but it's still an interesting phenomenon nonetheless. (shortpause.com)