The phrase "publicity push" means making a strong and active effort to get attention and promote something to the public. It's a way to generate awareness and interest in a specific subject or event. Full definition
Sales for the devices were expected to quickly reach one million, but despite an enormous publicity push, hit only 30,000 in the first ten months on sale. (publishingperspectives.com)
Also, Fuentes said the country's real estate sector could gain more global prominence thanks to the revitalization of downtown Kingston, a renewed publicity push for international tourism, and the proximity of its ports to the Panama Canal, which is due for expansion. (realtormag.realtor.org)
Sometimes a movie comes along that, devoid of a noisy publicity push or festival buzz, quietly ambushes the unsuspecting viewer with an absorbing, skillfully executed, meaningful and thoroughly entertaining experience. (metacritic.com)