Purchase intent refers to the likelihood or intention of a person to buy a product or service. It indicates how interested or inclined someone is to make a purchase. Full definition
Once you've weighed the traffic potential and purchase intent for the terms, you should be able to easily pick the keywords and groups you'd like to target. (link-assistant.com)
The result: increased purchase intent and downloads for their sleep app. (babycenterbrandlabs.com)
In other words, you want your ads to show up for internet searches that indicate a strong purchasing intent — you want to be seen by people who want your product or service. (disruptiveadvertising.com)