The phrase "pure maple" refers to a type of sweet liquid, syrup, or flavoring that is made from the sap of maple trees without any additives or artificial ingredients. Full definition
I reduced the sugar to 1/2 cup and I've even use 1/4 cup of pure maple syrup before to sweetened my baked oatmeal cup recipes. (organizeyourselfskinny.com)
Then pulse 1 1/2 frozen bananas, 1 tablespoon of natural unsweetened cocoa powder, and 1 tablespoon of pure maple syrup scraping sides. (eugeniekitchen.com)
*** you can substitute 1 cup coconut sugar in place of the white and brown sugar but if you do that I recommend adding 1/4 cup pure maple syrup for sweetness. (makingthymeforhealth.com)