However, other assets carry a value that has more to do with qualitative value than a quantitative value. (thecollegeinvestor.com)
This is a good book if you understand qualitative value investing, but want to get an introduction to all the nuances that can go into it. (alephblog.com)
One of my top qualitative Value Rules deals directly with the importance of brand power a company creates in relationship to their business operations. (triageinvestingblog.com)