Understanding that customers want equality and to be heard as much as they want fast service, here's how you can avoid triggering the negative ramifications of reactance theory when responding to customer complaints or requests. (inc.com)
By leveraging psychological reactance designers can inject a lot of hang wringing into the experience that will be remembered for a long time.7 (psychologyofgames.com)
Two mean vectors have a significantly different (P < 0.05) position in the resistance - reactance graph if their 95 % CI ellipses are separated according to Hotelling's T2 test. (academic.oup.com)