The majority of authors I know are struggling to find readers for their books, and the majority of their books are really good or at least ideal for a particular niche of readers. (edcyzewski.com)
It's a convenient way to keep your existing readers engaged and generate new leads or, in other words, find new readers for your books. (blog.reedsy.com)
You'll also meet potential readers for your book. (wiseinkblog.com)