Your book has a better chance of succeeding if you understand what genre it is, and meet the expectations of readers of that genre. (iolagoulton.com)
This will be another new book genre for me, so I'll need to find out how to connect with readers of that genre. (lindacassidylewis.com)
They aren't pitching your book to people who give a crap about it, or target readers of that genre / subject who may be interested. (marketingforwriters.com)