The purpose of the 2009 reading trend study was to compare results based on the 2009 and 2007 reading assessment instruments. (nces.ed.gov)
If you're selling an ebook with a list price like that, chances are that it's high profile or highly topical item; you can't really read a trend into that. (goodereader.com)
We will focus on publishing industry predictions, then reading trends for 2013, and finally book marketing predictions for 2013. (authormedia.com)