With a deeper understanding of what your customers truly care about, you can spot the items that are real deal breakers and remove them from the conversation. (entrepreneur.com)
That lack of passion is a real deal breaker when it comes to link building and content publicity. (ericward.com)
Matters of personal opinion - some persons will find this awesome, for some it'll be bothering but no real deal breaker, some will hate it, etc... (politics.stackexchange.com)