The term "regular price" refers to the usual or normal price of a product or service, without any discounts, special offers, or promotions applied to it. Full definition
Based on past promotions, I expect to see higher - than - average sales levels for the next several weeks at the e-book's regular price of $ 2.99. (janefriedman.com)
Save Save up to 50 % off regular price booking online! (dolphinaris.com)
Although, to be honest, they're not that expensive at regular price for the quality! (looplooks.net)