Theory and empirical evidence suggests that investors require higher return on assets with lower market liquidity to compensate them for the higher cost of trading these assets. (en.wikipedia.org)
If the company makes a 10 percent return on its assets in a good year, taking on the debt is a good idea, as the return outweighs the interest owed. (sapling.com)
Since it earns a lower return on its asset base, the stock goes for $ 18 million. (dailyreckoning.com)