The first step is to choose the right domain name for your blog. (stylevanity.com)
I realize that naming your author website and then snagging the right domain name isn't always as simple as just purchasing the URL for your name, though. (buildbookbuzz.com)
Optimization means having the right domain name, the right website title and subtitle, using keywords, optimizing your blog posts, creating the «right» web pages, using optimized images, and so on. (karencioffiwritingforchildren.com)