«He plays the game in the right way, the right style, the right temperament, the right emotional control. (caughtoffside.com)
She's aware that winning support is often less about what she says and more about how she says it: meaningless soundbites like her call for «red, white and blue Brexit» can still be potent if they push the right emotional buttons. (totalpolitics.com)
The scene is certainly startling, but is this movie stirring up the right emotional reactions deep down? (newscientist.com)