At the end of each month, rumors start circulating regarding what's to come in the following month. (segmentnext.com)
The game hadn't been out for a month when rumors started flying about its poor sales figures and how it was destined to be the flop of the year. (lightgungalaxy.com)
In the past when rumors start building up, there is almost always an official announcement to follow. (mypotatogames.com)