same bottle shape, same drink just wrap with a unique label. (aayam.com)
Studies have shown that Coke branding messages light up the brains of Pepsi drinkers just as effectively, and that the exact same drink served with expensive trappings is considered worth more money. (jordanmccollum.com)
This is if I was consistent with my $ 3.50 coffee, but I don't always buy the same drink. (businessinsider.com)