Starting at $ 199.99 on AT&T with a free year of Prime membership, it's clear that Amazon wants the Fire Phone to rise to the top of an already crowded sea of competitors. (theverge.com)
Most importantly, Huawei aims to use the Kirin chips to differentiate its phones from a vast sea of competitors, including Samsung, who overwhelming rely on rival Snapdragon chips from Qualcomm, the market leader in mobile chip design. (indianexpress.com)
And Apple completely redesigned the iOS App Store to put a greater emphasis on individual apps and editorial recommendations to help surface good apps from the endless sea of competitors. (theverge.com)