"Search intent" refers to the purpose or intention behind a person's online search query. It reflects what they are looking for or hoping to find when they enter specific terms into a search engine. Full definition
Looking at our lead and sales data, it became obvious that our best ads pointed to landing pages that closely matched the search terms and search intent of our visitors. (disruptiveadvertising.com)
This likely wouldn't convert into a sale based on the user's broad search intent. (entrepreneur.com)
Sure, they are all competing for the same search intent, but it's tough to get noticed when you look and sound like everyone else. (digitalmarketinginstitute.com)