On the other side of the question are the product people, the ones who think that the making of the product is more important than the selling of it. (inc.com)
The above responses show a depth of strong opinion on different sides of this question. (bookbrowse.com)
Now, the flip side of this question will be: who most needs government incentives to add more efficient HVAC systems; and, who needs government incentives for more efficient heating systems? (treehugger.com)