This is done through a very simple exchange: you offer a piece of premium content, and the visitor fills out a form with their contact information to download it. (ironpaper.com)
In the same year, the association name was changed to the National Association of Real Estate Boards, reflecting the changing nature of the local member organizations from simple exchanges of listing information to more service - oriented professional boards. (realtormag.realtor.org)
At the very beginning of the rite of ordination, easily passed over in preference for some of the more dramatic moments of the ceremony, is a very simple exchange in which my name will be called and I will step forward. (faith.org.uk)