"Simple fairness" means treating everyone in a fair and equal manner without any complexity or bias. It refers to a straightforward and just approach that is easy to understand and apply. Full definition
I think we'd all agree that as a matter of simple fairness, the company stands on weak ground. (legalblogwatch.typepad.com)
[53] In my view, the law in this respect is a matter of simple fairness. (ottawaemploymentlaw.com)
It is also a matter of simple fairness, because the cap - and - trade system will create jobs, improve livelihoods, and strengthen futures across our country. (dotearth.blogs.nytimes.com)