«Researchers use simple scaling theory to better predict gas production in barnett shale wells.» (sciencedaily.com)
This study, Hot oxygen escape from Mars: Simple scaling with solar EUV irradiance was recently published in the Journal of Geophysical Research: Space Physics. (sciencetrends.com)
For simple scale, take a look at the relatively lilliputian requirements to join the roughly 3,000 members of Tall Clubs International (phone number: 888 - I - M - TALL - 2), the biggest social organization of its kind. (si.com)