Google was not so long ago just a delightfully simple search engine with a playful logo that would not look out of place in a child's nursery. (slaw.ca)
Sam Glover: Which is just simple search engine optimization like you might use for anything else. (lawyerist.com)
This will guarantee that your bot is easy to find and that users can track it down with a simple search engine or social media query. (entrepreneur.com)