I also get work via social media (even though I have a pretty small following, it still brings in work). (creativeboom.com)
Some brands also opt - in for smaller followings of a few thousand or less with a little bit higher engagement on their page. (northcutt.com)
Make a list of your biggest, perfect, «dream list» — the most powerful and well known authors in your field, then work down from there (lesser known authors, authors who haven't published anything in awhile, other indie authors with big followings, other authors with small followings). (creativindie.com)