The phrase "small investors" refers to individuals who have a relatively smaller amount of money to invest compared to larger institutions or wealthy individuals. Full definition
That little caveat can be a hurdle for small investors who don't have as much to investor or for ETFs that have a high unit price. (moneysense.ca)
Portfolio Strategies: Until recently, high minimum commissions and limited access to information were high hurdles for small investors who wanted to build diversified stock portfolios. (aaii.com)
The challenge will be the potential hundreds of small investors in each transaction that you will have to manage. (realtormag.realtor.org)