With smaller marketing budgets and increased competition, differentiation is challenging but vital. (lawyerist.com)
Smaller marketing budgets prevent SMBs from effectively competing against larger retailers on these major selling days, as they'll be outspent and overlooked in light of the marketing efforts of big - box stores. (entrepreneur.com)
For smaller marketing budgets, digital marketing and advertising offers the measurable return on investment that print marketing doesn't. (remonline.com)