The phrase "snappy headline" refers to a short and catchy title or heading that grabs attention quickly. It is often used in news articles or advertisements to attract readers or viewers. Full definition
Study methodology is also an important consideration, something that's often glossed over by snappy headlines. (seeker.com)
Here's the problem with advertising in a nutshell: The work itself — coming up with snappy headlines, entertaining TV ideas, pulling at the heartstrings in 30 - second stories — is as much fun today as when I began umpteen years ago. (bookpage.com)
Excuses for snappy headlines aside, our post — «Fat People Are Killing the Polar Bears «- was intended to demonstrate the confusion between the science and morality of climate change. (climate-resistance.org)