Perhaps the most impressive piece of marketing however, at least in scale, is the massive snow sculpture that is currently being built. (playstationwire.com)
The 11th annual international Snow Sculpture Festival in Nuuk was scheduled from March 18 to 21, when the average temperature in Greenland's capital would usually be well below freezing. (realclimate.org)
The program includes the Sapporo International Snow Sculpture Contest, as well as exhibits of ice architecture - including mazes, theatres and other structures. (visual-arts-cork.com)