As you say, this is likely linked to 18 per cent of Swedish men using snus as a smoking substitute. (newscientist.com)
They speculated that promoting other tobacco products, such as snus, as safer may not encourage smokers to switch products but instead encourage new product uptake for both smokers and nonsmokers. (sciencedaily.com)
They use snus instead, which is banned elsewhere in Europe. (newscientist.com)