The current uncertainties and lack of deep insight is leading to hit or miss tactical shots that do not amount to a clear rewarding social business strategy for both themselves and their social communities. (buyerpersonainsights.com)
However, perceived ease of use has — contrary to hypothesis — no direct effect on the attitude towards usage of online social business networks. (scirp.org)
The results of this research provide implications for online social business network design and marketing. (scirp.org)