In its early stages, the app was designed to let singles play a number of social games with matches, their profile picture beginning blurry and becoming clearer as you played more games. (globaldatinginsights.com)
I think they pose a much bigger threat to the industry than social game developers. (bogost.com)
Moreover, it is believed that players may not be always aware that they have switched from playing social games to engaging in a gambling activity of one form or another. (casinonewsdaily.com)