It would be a boon to businesses and social stars looking to visually promote their accounts both online and in physical print materials. (techcrunch.com)
Neither Snap's in - house team or independent social stars were recruited to make videos exposing the creative opportunities of the device. (techcrunch.com)
The company, which launched in 2013, takes money from advertisers and uses it to hire social stars like Matt Cutshall, the guy in the Instagram photo at the top of this post, to appear in ads like this one for Showtime's «Californication» series. (recode.net)