This trend is likely rooted in the fact that the younger generation no longer feels like they need to have three standard meals per day. (blog.euromonitor.com)
(1) The information is particularly important for athletes, because training schedules can really upset standard meal times. (MomsTeam.com)
For others they prefer to eat less frequently and sit down to a nice standard meal like roast beef, potatoes, veggies and a beer or a glass of wine. (fitnsync.com)