Well, it appears that a new form of subscription gaming will be arriving in spring. (gamegravy.com)
The EA Access subscription gaming service for Xbox One has graduated from its brief period in limited beta testing and is now available to all owners of Microsoft's next - gen console. (techradar.com)
In case you're curious, OnLive does have a potential workaround for the iTunes App Store's subscription gaming problem — you won't be able to purchase games directly from the iOS version of the app. (theverge.com)