Rather than naming the company after its first product, they suggested building an overall brand identity and then using the power of the superbrand to launch subsequent products. (inc.com)
The Apple I and Apple II computers launched the company into powerhouse territory, but subsequent products tanked. (entrepreneur.com)
The Ishida Fresh Packing Line for meat and poultry combines accurate weighing with subsequent product batching, tray sealing and seal testing. (ishidaeurope.com)