With a wide range of products, the marketing department began moving away from more technical names in order to make them more appealing to customers. (lawyer-monthly.com)
The correct technical name for these outfits are «custodians.» (toolsformoney.com)
As journalist Stewart Lamont writes in Religion Inc: The Church of Scientology, «This org - speak is a feature of Scientology in which all terms are defined strictly and processes given technical names by Ron. (firstthings.com)