At times of high demand for storage the value should go up and the opposite should be true when demand is low. (bitcoinist.com)
However, your point is a good one in that during times of high demand for electricity, consumers should have incentives to conserve electricity. (cityroom.blogs.nytimes.com)
Although the body can produce it, immune system weaknesses and nerve problems can occur during times of high demand. (aminoacidstudies.org)