"To hit a shot" means to make physical contact with an object, like a ball, using a specific technique in order to move it towards a specific target. Full definition
Another well hit shot from distance in the second half had a similar result. (kopleft.com)
They didn't hit their shots in that frame either, but I thought they attacked and played terrific defense. (sbnation.com)
He even struck a well hit shot just on the inside of the post that rolled across the mouth of the goal before being cleared. (theshortfuse.sbnation.com)